Digital Marketing
Learn practical digital marketing with live projects, certification & placement support.
Digital Marketing Course Syllabus
Module 1: Digital Marketing Fundamentals
Introduction to Digital Marketing
Traditional vs Digital Marketing
Digital Marketing Channels Overview
Understanding Customer Journey
Basics of Online Branding
Module 2: Website Planning & Creation
Domain & Hosting Basics
WordPress Website Setup
Website Design Basics
Mobile Friendly Website
Landing Page Creation
Module 3: Search Engine Optimization (SEO)
SEO Introduction
Keyword Research
On-Page SEO
Off-Page SEO
Technical SEO Basics
Google Search Console
Website Ranking Strategies
Module 4: Google Ads (PPC)
Google Ads Account Setup
Search Ads Campaign
Display Ads
Keyword Planner Tool
Conversion Tracking
Ad Optimization Techniques
Module 5: Social Media Marketing (SMM)
Facebook Marketing
Instagram Marketing
Page Setup & Optimization
Content Strategy
Paid Ads Campaign Setup
Lead Generation Ads
Module 6: Content Marketing
Content Planning
Blogging Basics
Copywriting Skills
SEO Content Writing
Content Promotion
Module 7: YouTube Marketing
Channel Creation & Setup
Video SEO
Thumbnail & Title Optimization
Monetization Basics
Channel Growth Strategy
Module 8: Analytics & Tools
Google Analytics Basics
- Campaign Creation
Traffic Analysis
Performance Tracking
Reporting Methods
FAQs
Digital marketing is promoting products or services using online platforms like Google, social media, websites, and email. It helps businesses reach more customers, increase sales, and grow online.Today, every company needs digital marketing experts.
High demand skill
Work from home opportunities
Freelancing income
Business growth
No technical background required
High demand skill
Work from home opportunities
Freelancing income
Business growth
No technical background required
Students (SSC/HSC/Graduates)
Job seekers
Business owners
Housewives
Working professionals
Anyone wanting online income
Practical training
Live projects
Experienced trainers
Certification
Placement assistance
Small batch size
Affordable fees
SEO Executive
Social Media Manager
Google Ads Expert
Freelancer
Digital Marketing Executive